Shakeout Society is the race weekend club for athletes competing in hybrid sports events. We curate the activities, the dinners and the community around your race — so the weekend feels like more than just the start line.
The complete race weekend — curated for athletes who take both their performance and experience seriously. The race is only half the story.
For every race city we point you to athlete-friendly hotels near the venue. You book your room directly with the hotel — we just make sure you know which ones get the basics right.
Outside the arena the community and tailored experience usually stops — but not with us. Don't miss the chance to connect with athletes who share your drive.
Sponsor-driven activations and social events. A complete experience from check-in to check-out.
The community is booming. We're building the experience layer on top of it.
Check our race calendar and pick your next destination.
Pick the dinners, shakeout runs and activities you want. You book your hotel yourself, directly with the hotel — we'll point you to good ones nearby.
Connect with fellow athletes before, during, and after race weekend.
Focus on your experience. We handle the logistics.
It started with a gap. Co-founder Lucas traveled to Verona for his first hybrid sports race and discovered that while the competition was electric, the experience outside the arena was underwhelming — no community, no shared meals, no social glue. Thousands of athletes travel to race cities every weekend and face the same disconnection. Shakeout Society was born to fill that gap.
We organise shakeout runs the day before race day, curate welcome and celebration dinners with local restaurants, run body composition and performance testing, host wellness workshops, and bring sponsor activations on-site. Every detail of the programme is designed around the needs of competitive athletes who also want to enjoy the full weekend. Accommodation isn't part of what we sell — we just recommend hotels near each venue, and you book directly with whichever one fits your style.
Whether you're racing for the first time or chasing a personal best, Shakeout Society is for athletes who believe the race weekend is more than the race itself. Solo travelers, training partners, and teams — everyone is welcome. We're building a global community, one city at a time.
Whether you're an athlete, a hotel, or a brand — we'd love to hear from you.